-->

Register now for our FREE webinar series, Streaming Media East Connect in June!

Machinima Gets $35M Financing, Led by Google

Article Featured Image

Video network Machinima Inc. has been generating huge hits from its original gaming- and sci-fi-oriented online shows (the company touts 1.61 billion video views for April), and yesterday a payday came in the form of a $35 million funding round led by Google Inc. Redpoint Ventures and MK Capital also participated in the round.

Machinima will use the additional funding to boost content and global sales operations. It plans to spur international expansion and additional distribution strategies, as well as new product and technology initiatives. The aim, the company notes, is to develop a global brand for a new generation.

"With this latest round of funding, Machinima is well-positioned to make the next evolutionary step in the world of multi-channel video programming and distribution by expanding into original content, international territories, and new platforms and devices," says Allen DeBevoise, Machinima's chairman and CEO.

Machinima has raised $14.6 million in three previous funding rounds, led by MK Capital.

Machinima is consistently the third-most visited YouTube partner channel, following Vevo and Warner Music, according to comScore.

StreamingMedia.com got the inside story on one of Machinima's most popular shows, RCVR, in April, 2012. RCVR (pronounced "receiver") took home three International Academy of Web Television Awards in Las Vegas, Nevada, including Best Drama Web Series, Best Male Performance (Drama), and Best Cinematography.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Inside the Machinima Rebrand: A Better Creator Relationship

The MCN has unveiled a tiered system designed to find and nurture video-making talent. Here's what it stands to gain.

April Video Rankings: Video Ad Views Shoot Up Over 1B

Americans are watching the same amount of videos as before, but they're getting a lot more ads along with them.

Online Sci-Fi Show RCVR Breaks Out of the 'Tyrannical Rectangle'

Show creator David van Eyssen had to wait for technology to catch up with his vision of interactive storytelling, but it was all worth it.