LongTail Video Changes Name; Company Is Now JW Player

Article Featured Image

LongTail Video is no more, at least by that name. The company best known for creating the JW Player is now named JW Player. Sure, it sounds a little awkward being named after a product, but the industry will get used to it.

JW Player (the product, not the company) streams video on two million sites, notes JW Player (the company, not the product).

Now renamed and rebranded, the company will focus on three areas for future development.

  • Mobile Video: Look for the company to release Android and iOS software development kits (SDKs) in the coming year, to be used in native app creation with the player. The company notes that its player delivered solutions for HLS and VAST HTML5 advertising in the past year.
  • Video Ads: Look for greater support for industry ad standards, including VAST3, sometime this quarter. The player was recently updated to offer more ad options for live events.
  • Video Management: The company will deliver advanced analytics, content syndication, and ad mediation in the coming months. The player currently integrates with WordPress, YouTube, Google Analytics, Adobe Analytics, and more.

"By changing our name and branding to JW Player, we closely associate our company name with the product that people know and love." says Dave Otten, CEO of JW Player.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

JW Player Takes $20M in Funding, Creating Open Video Ecosystem

Building off its massive global footprint, JW Player plans an ecosystem that delivers anonymous data to publishers and advertisers.

JW Player Releases Version 6.9, Adds Chromecast Support

Customers can now bring their videos and ads to the biggest screen in the house using a Chromecast-enabled television.

YuMe and JW Player Partner for Targeted Advertising Solution

Using the JW6 Ads Platform, content owners will be able to gather audience data and tap into YuMe's network to serve targeted ads.

How to Use AWS to Create an End-to-End HLS Streaming Stack

Guiding attendees from the backend setup to the viewer experience, two experts offered HLS specifics at Streaming Media West.

Jeroen Wijering Talks HLS, DASH, and the JW Player 6

The newly released JW Player 6 brings HLS support to the desktop. We talk with Wijering about how he did it and what the future holds for MPEG DASH.

JW Player 6 Released: Improves Mobile Playback, Adds HLS Support

Delivering a more modern look and ad network support, LongTail Video keeps the popular player current.