-->

Limelight Launches Orchestrate for Media and Broadcasters

Article Featured Image

CDN Limelight announced the availability of a new product today, Orchestrate for Media and Broadcasters. An integrated workflow solution, this version of Orchestrate is meant to help broadcasters and other content owners bring their video to online audiences. Limelight says this cloud-based solution lets publishers get to market faster while reducing complexity.

Orchestrate for Media and Broadcasters offers a single upload functionality that automatically creates all needed transcodes, freeing content owners from having to manage multiple versions. The system also manages compression, digital rights management (DRM), and global replication. (DRM support includes Adobe Flash Access and Google Widevine.) Limelight notes that playback is available immediately after files are uploaded, so breaking news can stream at once. It also supports closed captioning for both live and on-demand video.

Because it's an increasingly mobile world, Orchestrate for Media and Broadcasters streams live and VOD content to any device. Content owners can monetize their material by setting rules, targeting options, and ad frequencies while integrating with multiple ad networks. They can also control ad campaigns at both the video and channel level by creating ad insertion policies.

The solution uses REST-based application programming interfaces (APIs) to integrate with existing workflows. Finally, the included analytics can integrate with existing analytics engines.

Limelight will demo Orchestrate for Media and Broadcasters at IBC starting September 12.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Limelight Study Looks at What Content People Are Downloading

TV shows and movies and the most popular types of content for daily downloading, and the smartphone is the most popular device to use.

Online Video More Popular With Millennials Than Other Age Groups

Limelight's 2015 State of the User Experience report finds that young adults love streaming video, but older adults are spending far longer online.

Limelight Enhances Orchestrate for Media and Broadcasters: IBC

With the solution now a year old, Limelight is making three improvements that let customers work more efficiently and avoid congestion.

Akamai Wins Over Limelight in $45M Patent Infringement Ruling

A unanimous appeals court ruling found that Limelight was responsible for infringement, even if customers performed the final step.

90% Would Cancel Pay TV Subscriptions Under the Right Conditions

Viewers are tired of paying for channels they never watch, finds Limelight's 2015 State of Online Video report.

Limelight Releases Orchestrate 2.5, Focuses on Speed

The Orchestrate digital presence platform now streams dynamic web content up to 45 percent faster than competitors, claims Limelight.

Limelight Announces Orchestrate 2.0

The digital presence tool's improvements help companies manage multiple online touch points serving a global audience.

Limelight Adds Opscode Automation to Video Platform

Automation solution lets customers scale resources up or down with one command to better meet viewer demand.

Companies and Suppliers Mentioned