Level 3 and Extreme Reach Partner on Video Ad Facility
Massachusetts-based Extreme Reach, which provides video advertising solutions, is building a new facility in Burbank, California, and it's working with Level 3 to get it done. The new facility will be used for in-house production services, with the goal of creating the largest video ad delivery network. Level 3 is a crucial part of that, as Extreme Reach will use Level 3's network for connectivity and its services to optimize video delivery.
The new facility will serve as Extreme Reach's primary West Coast sales and service center. Level 3 will allow to facility to scale as its clientele grows.
"Our agreement with Extreme Reach illustrates the increasing influence of high-quality digital content as a communication tool in advertising and beyond, and this content explosion necessitates network solutions that support the intense bandwidth requirements," says Andrew Crouch, president of sales for Level 3. "We are delighted that our network services are able to support Extreme Reach's customers' needs for a robust digital video advertising management and distribution solution."
"Our company is expanding rapidly, and we need a network partner that will not only grow with us, but also provide the level of service that enables us to expand our capabilities," says Tim Conley, COO of Extreme Reach.
In a Content Delivery Summit 2016 opening keynote, Level 3's CTO said that 90 percent of all IP traffic will be video in only a few years.