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LAUNCH.com Integrates Music Videos Into LAUNCHcast Music Service

LAUNCH Media (http://www.launch.com), which recently unveiled its net radio service called LAUNCHcast, has integrated music videos onto the service. Users now have a choice of just audio or watching music videos in their own personalized channel.

The video service works exactly like the audio service. Listeners program their own stations by ranking artists and albums thereby creating their own playlists. Users can manually pick out videos to watch on-demand or sit back and LAUNCHcast will continuously play songs from their playlists. The video portion now adds a new element for keeping eyeballs on the computer screen, whereas most audio users don't' typically stare at songs being played.

"Music fans are having a hard time finding the music videos they want to seeon television and we wanted to fill that void with a major outlet on theInternet with Video LAUNCHcast," says Dave Goldberg, CEO of LAUNCH."LAUNCHcast will continue to evolve and provide the tools for our members tobe in command of their video streaming music programming and share withother fans in an active and fun music community. "

Naturally, the addition of video means that there will be video advertising as well. Initial advertisers with thirty-second spots in Video LAUNCHcastinclude Nintendo, Wrigley's Winter Fresh and Oldsmobile.

LAUNCH says the audio portion was already a hit with more than 1.5 million songs streamed per week and more than 200,000 users creating their own personalized stations.

LAUNCH.com has over 3,000 music videos in its library.

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