LAUNCH Acquires Warped Tour Concert Series
LAUNCH Media (http://www.launch.com) said it acquired The Warped Tour, a summer concert series for an undisclosed amount.
The unusual acquisition gives LAUNCH access to Warped Tour additional content (like live music and artist interviews) as well as revenues from ticket sales and sponsorships. LAUNCH says the Warped Tour reaches the same "elusive demographic" wealth of additional content. LAUNCH will maintain an on-site.Vans Inc., an owner of the tour, will be this summer's title sponsor, to be billed as The Vans Warped Tour '00.
The Warped Tour appeals to Gen X and Y punk, alternative, hip-hop, ska music fans.
"This is a very exciting time for LAUNCH, and we look forward to producing a great concert-going experience for music and sports fans alike," said Dave Goldberg, CEO of LAUNCH. "The mentality behind the Warped Tour has always been to serve as a platform to discover and promote new artists and that is precisely the philosophy upon which we founded LAUNCH. The acquisition of this successful music tour is an organic fit that will help bring synergy to our online efforts and will undoubtedly strengthen our offline branding efforts as well, generating new LAUNCH.com users and revenues."
The lineup for this year's tour include Green Day, The Mighty Mighty Bosstones, The Long Beach Dub Allstars and athletes Steve Caballero, Mike Frazier, Rick Thorne and many more.