Kaltura Offers Improvements, Better Uptime for Cloud TV Platform
Targeting traditional TV companies making the shift to streamed offerings, online video platform Kaltura announced several improvements to its Cloud TV Platform designed to help companies migrate to hybrid models.
The new Marketing Campaign and Coupon Engine is meant to help operators market their new services to customers and offer special promotions. A new personalization feature lets subscribers indicate the movies and shows they prefer, then view custom recommendations. They'll also get notifications when content they want to see becomes available. Kaltura says this feature is most useful for sports fans, who can input their favorite leagues, teams, and players.
To keep customers happy, Kaltura has created churn prevention tools. The system will measure customer satisfaction proactively and determine which subscribers are likely to cancel service. The operator can then send out coupon codes, discounts, or notifications designed to entice those customers. Finally, the search engine now offers a view of past searches, and can also work with spelling errors or synonyms.
Kaltura promises 99.995 percent uptime for both live and on-demand video across viewing platforms.
“As large-scale live TV events are increasingly streamed over the Internet, operators simply can’t afford any glitches—just imagine experiencing buffering just before the final goal of a football match," says Shay David, co-founder, president, and general manager of media and telecom for Kaltura.
The company's Cloud TV service gains the ability to deliver in-feed TV-like ads to advanced demos selected by the advertiser.
Rapt Media—and its personalized branching interactive video technology—is becoming part of Kaltura. Viewers can choose their own path.
Employees are creating more videos than they did one year ago, and those videos are being used in a variety of internal and external channels.
Targeted at media companies, the service will intelligently learn what content consumers enjoy and download it before they ask.
College professors don't need to be video experts with Kaltura Lecture Capture which offers one-button recording. Live video support is in the works.
Rather than entering markets or creating products, Kaltura will use the funds to "double down" on its current business—but look for global acquisitions in the future.