Kaltura Debuts OTT TV, End-to-End Pay TV Solution
When online video platform Kaltura acquired OTT (over-the-top) video delivery services company Tvinci in May it was clear Kaltura was looking to broaden its offerings. At the time, Kaltura co-founder, chairman, and CEO Ron Yekutiel said Kaltura would transition from its video-on-demand focus to cover live and linear programming, as well as pay TV authentication. Today, Kaltura introduced a new product, Kaltura OTT TV, designed to give broadcasters an end-to-end solution for delivering OTT video.
Kaltura OTT TV combines monetization, social networking, personalization, multi-screen delivery, and user acquisition and retention. Publishers can deploy different business models at the same time for maximum flexibility, Kaltura says.
The product is made of four core modules: Kaltura MediaPrep, Kaltura MediaHub, Kaltura MediaStore, and Kaltura MediaGo. MediaPrep lets content owners prepare and edit their video, as well as encrypt it with a multi-DRM solution, while MediaHub handles all the video management tools for packaging content, running campaigns, and providing geo-restricted access. MediaStore lets customers manage passwords, parental controls, and notifications, while MediaGo lets publishers build apps for mobile devices.
"Since the acquisition in May, the combined Kaltura/Tvinci teams have focused on developing a solution with the most advanced set of proven capabilities in the market, including personalization and social features that are critical to convert end users into paying subscribers,” says Yekutiel.
Kaltura will show OTT TV at IBC in stand 3.67.
Once Tvinci's technology is integrated with Kaltura's MediaGo, customers will gain tools for generating revenue from video on any platform.
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