JW Player Releases Version 6.10, Helps Publishers Monetize Video
The improvements are coming fast for JW Player. Last month the company released version 6.9 of its player, adding Chromecast support for the desktop. Now, it's released version 6.10, which should be even more useful thanks to two monetization advances.
Also, this version adds more precise ad scheduling. That helps drive revenue by increasing the video ad inventory available across playlists and letting publishers associate a mix of pre-roll, mid-roll, and post-roll ads to each item in a playlist.
Finally, this version expands on the Windows and Mac desktop Chromecast support added in version 6.9 by letting users cast directly from an iOS device, and includes closed captioning with FCC caption styling support.
Sites that plan to sell video online through credit card payments need to know about payment card industry (PCI) requirements, which can be stringent.
Publishers can stream adaptive HLS video to their native iOS apps, and use the same ad providers they work with for desktop content.
By upgrading HLS to the current Apple standard, JW Player gains new features such as multiple audio track support.
Building off its massive global footprint, JW Player plans an ecosystem that delivers anonymous data to publishers and advertisers.
Customers can now bring their videos and ads to the biggest screen in the house using a Chromecast-enabled television.