JW Player Intros Video Recommendation System to Drive Engagement
Once publishers have attracted viewers to their site, getting them to stick around longer is the next goal.
Video player and platform company JW Player introduced a recommendation system today that creates personalized and updated suggestions for each viewer. Built entirely in-house, the system can create playlists based on trending videos (using real-time viewer activity to show what's hot at that moment), similar videos (recommending videos based on the viewer's behavior as well as content within the video), and search (where the playlist is based on keywords or an in-video search).
JW Player claims its recommendation engine can increase advertising revenues by 50 percent by boosting views and engagement. The feature is also a time-saver, it says, as publishers use fewer resources to create and manage their playlists.
JW Player's recommendations can be used in the JW 7 Player Discovery Overlay, mobile and over-the-top apps, or customized widgets.
Penske Media Corporation, which owns WWD.com and Variety.com, trialed the feature and doubled its video plays from 200,000 per month to 400,000, receiving 100,000 incremental ad impressions.
“JW Player’s data-driven recommendations tools were easy to implement and when we paired them with auto-advance, we saw immediate engagement and revenue gains,” said Gino Orlandini, director of video at Hollywood Life, a Penske Media property.
The CTO of Penthera explains how to push the envelope with deep personalization, using content discovery to empower the streaming video user experience.
Getting back to its open source roots, JW Player offers six-months of free access so developers and engineers can create and explore.
The company's enterprise platform customers can now deliver live streams to viewers while monitoring audience counts in real-time.
Think online video showed impressive growth in 2016? Well, prepare to be amazed. Here are the three cutting-edge technologies that will propel streaming video in the coming year.
JW Live, the company's cloud-based live video solution, transcodes video into multiple bitrates and resolutions, while offering real-time viewer data.