Imagine and VDMS Partner on Multiscreen OTT Distribution System
Imagine Communications and Verizon Digital Media Services announced that they're partnering to create a comprehensive solution that lets broadcasters stream their linear content to online viewers. The solution combines Imagine's broadcast routing, playout, and trafficking abilities with VDMS's video encoding, management, and content delivery network.
The combined solution integrates VDMS's Video Lifecycle Solution into Imagine's Zenium. A software-based workflow management platform, Zenium gives broadcasters a fast and flexible way to architect new workflows or use existing workflow blueprints, getting end-to-end systems up and running quickly. Video Lifecycle Solution prepares media for online delivery, encoding live or on-demand assets, then streaming them for multiscreen viewers.
“By combining our end-to-end video management solutions with Verizon’s industry-leading content delivery infrastructure, we are creating a dynamic and powerful combination that helps broadcasters more easily and effectively deliver their linear programming directly to end-users regardless of location or preferred device,” says Charlie Vogt, chief executive officer for Imagine Communications.
"The combination of our two companies’ capabilities allows these media companies to rapidly develop new workflows and content for distribution to their over-the-top audiences," adds Robert Toohey, president of Verizon Digital Media Services.
NAB conference attendees can get more information at the VDMS booth in the South Hall of the Las Vegas Convention Center.
As the number of SVODs continues to expand, many services are having problems with differentiation. They need to find other ways to grow audiences, says Verizon.
MX Studio goes beyond the end-to-end delivery VDMS offers, delivering analytics, aiding discovery, and pulling app-creation in-house.
When it comes to viewing their favorite programs, viewers expect the same level of quality online as they get with broadcast, but millennials are more tolerant.
At Streaming Media East, Verizon Digital Media Services acknowledged that TV still provides a better experience for live events, and latency is an issue.
In an expansion of their existing agreement, Imagine and HPE will offer unified sales and support to customers, while optimizing performance.
In the "72-Hour Challenge," Verizon and Digiflare created mobile and set-top apps for media organizations at a breakneck pace.
A consortium is near, says Imagine CEO, that will advance open standards for IP and drive the industry forward.
The modular platform lets publishers stream content to any device, and serve relevant ads wherever viewers are watching.
The move—the fourth recent acquisition by Imagine—further consolidates the TV Everywhere landscape, and is focused on ad-insertion technology.
thePlatform is bringing the video management, while Verizon Digital Media Services is supplying the CDN and the single-format encoding.
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