Hispanic Television Network Launches on Yahoo! Broadcast
Hispanic Television Network said it made a deal with Yahoo! to launch its Hispanic-focused programming.
Yahoo! will provide broadcasting solutions for Hispanic Television Network
"The agreement with Yahoo! enhances our commitment to deliver on a new media platform and builds on our Internet strategy," said Marco Camacho, CEO of Hispanic Television Network. "The agreement also expands our market reach from a national digital platform to a international online media platform, which allows us to more effectively compete with our competitors."
HTVN is a Hispanic television media network that owns some television networks and is headquartered in Fort Worth, Texas.
"Yahoo! is pleased to provide Hispanic Television Network with complete Internet broadcasting solutions, from design and development to hosting broadband video," said Kevin Parke, vice president, broadcast services, Yahoo!. "We are committed to providing our customers with the ability to communicate in real-time with their audiences and enhance their offerings through rich media."
Hispanic Television recently announced its strategic alliance for content promotion development of the global Hispanic/Latin digital media network with Cubico.com, a Latin Internet portal.
Horowitz Research data shows that multicultural audiences are ahead of the curve on streaming TV, watching on multiple devices. Brands need to be bold and innovative to speak to these viewers.