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February Video Rankings: Content Videos Up in Short Month

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Despite only having 28 days, February was a strong month for online video views. Measurement specialist comScore has announced its video rankings for February and found that 182.4 unique U.S. viewers (down slightly from January) watched 49.2 billion content videos (up slightly from January). Keep in mind that comScore still doesn't measure mobile or connected TV views, so these numbers are only for desktops and notebooks. In all, 85.0 percent of the U.S. internet audience watched online videos in February. The average content video was 4.0 minutes long, while the average online video ad was 0.4 minutes long.

As before, Google (which includes YouTube), Facebook, and AOL took the top three content video spots. Google's numbers were down by 5 million from January, but it will had the best engagement by far. Blinkx had an unusually good month, taking the number 8 spot; it usually doesn't rank in the top 10.

On the advertising side, AOL grabbed the top spot, which it had lost in January to SpotXchange. Unable to sustain its numbers, SpotXchange tumbled to number 6 in February. The average viewer saw 153.7 online video ads in February. Of the top 10, BrightRoll reached the largest percentage of the population (51.6 percent) while Hulu reached the smallest (4.3 percent).

 

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