FameBit Now Part of Google/YouTube, Connects Brands With Talent

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FameBit offers a self-service marketplace for brands where they can discover and work with YouTube influencers, and now it's a part of YouTube itself. Google purchased the company for an undisclosed sum, the founders announced on Tuesday.

While the company is only three-years-old, it's already been used to create over 25,000 branded videos. Companies and brands of any size use FameBit to find influencers for sponsorships and paid promotions.

"We believe that Google’s relationship with brands and YouTube’s partnerships with creators, combined with FameBit’s technology and expertise, will help increase the number of branded content opportunities available, bringing even more revenue into the online video community," writes Ariel Bardin, vice president of product management at Google, in a blog post. "Our hope is that FameBit’s democratized marketplace will allow creators of all sizes to directly connect with brands, as well as provide a great technology solution for companies like MCNs and agencies to find matches for their creators and brand partners."

According to a FameBit blog post, the company will work just as it always has, operating as a standalone business for the time being.

"Google/YouTube seemed like a great fit for FameBit, since YouTube influencers and content are still a big component of their business," says Mike Jones, co-founder and CEO of Science, a startup incubator and FameBit's sole investment prior to the acquisition. "The FameBit team felt it was an exciting partnership, and if the management of the startup is passionate about a partnership, I support them."

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