Save your FREE seat for Streaming Media Connect this August. Register Now!

Facebook Is Overtaking YouTube for Live Mobile Video Streaming

Article Featured Image

In emerging markets, Facebook serves more mobile live video streams than does YouTube. In developed markets, the two are about even. This data comes from the 2018 Mobile Video Index (MVI) created by Openwave Mobility, which provides mobile management and monetization solutions. Openwave calls Facebook's surge "a direct and credible assault on YouTube."

The MVI's data comes from analysis of live video traffic for over 30 mobile operators.

Mobile video viewing is surging, but there are still problems to be conquered, the report says. The average buffer time is high at 7.2 seconds. Openwave suggests providers make that a priority, as consumers typically tolerate only 6 seconds of buffering before abandoning a video. When consumers experience poor quality, they blame the operator. Western European consumers prefer watching videos in standard definition rather than high definition even when they have large mobile devices with high-resolution screens, because they don't want to put up with buffering.

This could turn into an opportunity, as Openwave says consumers are willing to pay more for improved quality. In Europe, for example, consumers would pay an extra €7.50 per month if buffering was dropped down to two seconds.

“Inspired by operators such as T-Mobile in the U.S., research shows that zero-rating and unlimited data plans significantly increase video engagement time," notes Gorkem Yigit, lead analyst at Analysis Mason, who examined video monetization strategies for this report. "With the right traffic management techniques, operators can contain network costs and launch viable pricing models and deliver a differentiated QoE."

Download the full Mobile Video Index for free (registration required).

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

How to Choose a Live Streaming Platform

There are more options available for live streaming. This guide will help you determine which services are right for your technical parameters and business goals.

Facebook Announces Live Video Updates at Streaming Media East

In an exclusive, Streaming Media East attendees got a first-look at Facebook Live persistent stream keys, live cross-posting, and live rewind.

Group Video Viewing Becomes an Event With Facebook Premieres

A select group of video creators can now post recorded videos to Facebook Live and create buzz-worthy events for fans.

YouTube Lets Desktop Streamers Go Live Without an Encoder

While YouTube made encoder setup easy, it was still a hurdle for some. Now, Chrome users can stream live with no setup required.

YouTube Brings Automatic Captions, Location Tags to Live Streams

Live video gets a little more inclusive, as YouTube brings automatic English captioning to live streams. Also, location tags let viewers search by geography.

NBC to Stream Live Winter Olympics Video Over Snapchat

Just days after its surprisingly good quarterly earnings report, Snap says it's getting in the Olympic spirit and making NBC its first live TV partner.

Demystifying Live Video: 4 Steps to a Compelling Experience

Creating a live event is a smart way to attract attention, engage an audience, and even make some money. Here's a simple roadmap for live video success.

6 More Expert Tips for Successful Streaming With Facebook Live

Facebook Live was the hot platform in 2017, and it's only going to grow in 2018. Here's helpful advice on how organizations can create perfect live video events.