Facebook Challenges YouTube With Similar Video Page Layout
Facebook became a lot more interested in video in 2014, and the latest change is Pages that look at awful lot like YouTube channels. On Facebook, Pages are destinations for businesses, brands, and organizations. Last week, TechCrunch noticed a new layout in the Videos sections of ABC News' Facebook Page. The design offers one larger, more prominent video at the top of the screen, with scrolling viewer comments alongside to the right. When TechCrunch called Facebook for comment, it learned that Facebook is testing the new design with a few sites, and plans on rolling it out to all Pages in the near future.
This wasn't the only video news to come out of Facebook last week. The Wall Street Journal reported that Facebook has signed a deal with the National Football League (NFL) to promote highlight clips, news, and fantasy football guidance. Each clip will be followed by an ad from Verizon Wireless. Verizon is playing to place the clips in the Facebook feeds of NFL fans, with the NFL and Facebook splitting the revenues.
The updated design is only the latest video change for Facebook. It recently made videos auto-play, and then made video ads auto-play. The changes are working, as the social network counted over 1 billion video views per day in September.
The social network continues to take aim at YouTube, this time enticing handpicked video partners with a percentage of ad revenues.
Ten pre-selected launch partners are already using the APIs, letting publishers distribute video to Facebook with more control than before.
QuickFire technology will let Facebook create smaller file sizes while maintaining video quality, improving the mobile experience.
The social network is rumored to be paying between $400M and $500M for the online video platform, and wants to deliver targeted ads.