Ericsson: Mobile Video Viewing Grows 200 Hours Yearly Since 2012
The world is watching a lot more video on mobile devices than it used to, especially when comparing present viewing with 2012 viewing, when there were fewer options and slower connections.
Communications giant Ericsson has released the 2016 edition of its TV and Media report, which analyzes viewing stats for 1.1 billion people and is based on online interviews with 30,000 people in 24 countries. The marquee stat this time is that average yearly viewing time is now 200 hours greater than it was in 2012. Since people are watching 4 additional hours per week on mobile, their overall screen viewing time has grown by 1.5 hours per week. Standard television viewing (which Ericsson calls "fixed screen viewing") has fallen by 2.5 hours per week. One thing not obvious in Ericsson's findings is that standard TV viewing is still much more popular than mobile.
Over the same four-year period, U.S. consumers have ramped up their spending on video-on-demand services (many of which didn't exist four years ago). Ericsson says that VOD spending has grown 60 percent since 2012, going from an average of $13 per month to $20 per month. The average U.S. household uses 1.3 scheduled linear TV services and 3.8 VOD services.
The report sees content discovery as a major pain point for linear video. In the U.S., 44 percent can't find linear programming that appeals to them on a daily basis. That's a rise from 36 percent last year. Content discovery takes longer with VOD services, but viewers find it less frustrating.
The full TV and Media 2016 report is available for free (no registration required).
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