Save your FREE seat for Streaming Media Connect this August. Register Now!

Ericsson Debuts MediaFirst Management Controller at NAB

Article Featured Image

Communications giant Ericsson has a new management tool for its media customers, and the key word is flexibility. Called the MediaFirst Management Controller, it provides one central access point for the company's line of MediaFirst encoding and streaming services, including Encoding Live, On Demand, Packaging, and Stream Processing. It's meant for customers who are transitioning to a software-based workflow.

Besides better management of existing services, the controller should help operators meet consumer demand for new services in areas like ultra-high definition (UHD) video, virtual reality (VR), and augmented reality (AR). The controller users a flexible microservices architecture which will help operators go to market sooner with customized offerings.

At the same time, Ericsson has announced MediaFirst Encoding Live 8.1, which also offers central management and a microservices architecture. Features include dynamic licensing, improved transcoding speeds, and integral failover.

"Management Controller and Encoding Live 8.1 are pivotal enhancements to MediaFirst Video Processing, the media industry's most complete video processing solution," says Elisabetta Romano, vice president and head of media solutions for Ericsson. "With these launches, Ericsson simplifies operations for content owners, broadcasters, and service providers by enabling the move to complete virtualization across the media processing delivery chain."

Ericsson will show its new releases in its NAB booth on the upper floor of South Hall.

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

NAB 17: Ericsson and Partners Create Content Discovery Ecosystem

A newly reorganized Ericsson media team unveils a system for building viewer loyalty and growing revenue, but a larger vision for the year ahead is lacking.

Ericsson Looks to 5G's Future, Launches Platform for First Movers

It's time for operators to begin experimenting with 5G services, says Ericsson, so it's rolled out a platform that lets them test high-bandwidth offerings.

Ericsson: Mobile Video Viewing Grows 200 Hours Yearly Since 2012

Mobile viewing is up, total screen time is up, and living room viewing falls. Finding programs worth watching is easier on VOD services.

Ericsson Works with Google to Debut OTT Cloud Connect: MWC

Partnering with several major players, Ericsson spearheads efforts to bring innovative OTT experiences to viewers and meet the growing demand for streaming video.