Save your FREE seat for Streaming Media Connect this August. Register Now!

Elemental Will Stream Olympics on Four Continents

Article Featured Image

The opening ceremony for the 2012 Olympic Games in London might still be two months away, but Portland, Oregon-based video processing company Elemental Technologies is announcing that it will be a part of the action for millions of viewers. Fresh off wins in streaming major sports events such as the Rugby World Cup and the Pan American Games, Elemental has been chosen by four broadcasters to provide multiscreen delivery.

Elemental notes that it will stream live and on-demand Olympic video to multiple devices in the U.K, Canada, Japan, and Latin America (to 17 countries). It's working with Terra Networks in Latin America. While it hasn't mentioned the other clients, each geographical location has only one Olympic broadcaster so that points to contracts with BBC/Sky Sports in the U.K., CTV in Canada, and NHK in Japan.

During the games, Elemental will use Elemental Live to input live streams and customize them for multiscreen delivery. It will also use Elemental Server to manage file-based video-on-demand highlights for events that have already taken place.

Besides the geographically-restricted streams, Elemental will work with Deltatre to put non-restricted live streams online for desktops and mobile devices.

"I would say that the scope of the wins that we've had associated with the Olympics is testament to the gradual validation that we've had over the past year in terms of live streaming. We're humbled that the broadcasters that have rights in the various countries trust us enough to stream their multiscreen coverage of the Olympic Games," says Keith Wymbs, vice president of marketing for Elemental. "I think this is going to be the landmark event in the history of live streaming."

April 12: updated with partner information.

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Elemental Launches Elemental Stream at The Cable Show

Device works at the edge of a network, reducing bandwidth requirements for multi-stream delivery.

Elemental Raises Another Round, Gains $13M in Series C Funding

While it still has Series B funding in the bank, Elemental takes on Series C. CEO plans to add personnel in Europe and Asia.

Elemental Server Review: The One to Beat

If you need a tool to accelerate H.264 encoding, Elemental Server should be on the top of your list.

ESPN Partners with Elemental for Video-on-Demand

The sports giant will use Elemental for 14 video outputs streaming to desktops and mobile devices, as well as to mobile applications and regional properties.

Elemental to Provide Video Processing for Comcast Xfinity

The video processing company will work jointly with thePlatform to serve Comcast's growing needs with mobile devices.

Elemental, Media Excel Plot 2011 Strategies

Elemental announces new investment and both it and Media Excel push forward with expansion plans for their hardware and software transcoding products