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EMI Bets on Brightcove

A little music news out of the SXSW Interactive 2010 conference in Austin, Texas, and a little streaming video news, too: this morning EMI Group announced it will go with Brightcove for its online video needs. EMI will use Brightcove as its online video publishing and syndication platform in North America. Brightcove will help the music label publish, distribute, and monetize video on its web properties, as well as on some of its third-party syndication partners.

No doubt this is music to Brightcove's ears: it now provides the video platform to all of the big four music labels—Sony, Universal, Warner, and EMI.

Brightcove won over EMI with its ability to deliver high-quality interactive video and create country- and language-specific experiences for different web properties. The online video platform also offers search engine optimization, social sharing tools, and easy integration with major ad servers.

“These new capabilities will be great for our artists and will help us with our mission to bring fans together around high-quality music entertainment programming, while also creating business value wherever music is experienced,” says Samir Housri, director of business development at EMI Music.

“The Brightcove platform provides us with the flexibility to effectively monetize, distribute, and analyze the performance of our online video content, as well as to extend the reach of our content through Brightcove’s strong partner network,” Housri adds.?

“We look forward to helping EMI Music extend the reach of its video content through high quality, branded, customized online video experiences that take advantage of third-party distribution features and open new sources of revenue for the organization,” says Jeremy Allaire, Brightcove chairman and chief executive officer.

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