Disney Adds Streaming Content to Redesigned Site
Like the rest of the entertainment giants, Disney has been slow in adopting streaming media. Today, as part of its redesign, it has started showcasing some shorts online.
Disney Online unveiled its new site that has a theme park feel to it. It features games, shopping and other entertainment.
"It is our goal to create a place online that evokes emotion," said Ken Goldstein, executive vice president and managing director of Disney Online. "Family entertainment is all about storytelling, creating memories, and sharing special moments -- our site is all about that, about our guests and their enjoyment."
It is showcasing classic cartoons, as well as other short animated clips at its new Digital Showcase section. Content ranges from Disney classics to original toons made just for the Web.
Disney also made a deal with Into Networks to create a channel on Into Networks' PlayNow.com service. This streaming games service will provide users on-demand access to Disney Interactive titles.
"We are excited that Disney has chosen to be the first company to leverage the Into Networks platform and our growing installed base to offer its own branded channel of broadband content," said Vincent Grosso, CEO of Into Networks. "Families will be able to enjoy great Disney content such as Disney's Magic Artist Studio and Disney's Winnie the Pooh with the click of a mouse - no pun intended. Software-on-demand provides an incredibly exciting experience for users."