DirecTV Now and PlayStation Vue Each Getting $5 Price Hike
What's a price-sensitive viewer to do? Both DirecTV Now and PlayStation Vue will raise subscription fees by $5 per month.
Starting July 26, AT&T will raise the price of monthly plans for new and existing customers by $5. That means its entry-level 60-channel Live a Little plan will go for $40 per month, the 80-channel Just Right Plan will be $55 per month, the 100-channel Go Big plan will be $65 per month, and the 120-channel Gotta Have It plan will be $75 per month. Surprisingly, its Todo y Más bundle of Spanish and English language content will stay at $45 per month.
AT&T says raising the price of its lowest tier to $40 is in line with the rest of the market. In June, AT&T announced Watch TV, a streaming service available for free to certain wireless customers.
Soon after the news broke, Sony announced it will raise prices for all four of its tiers by $5 per month. It's cheapest option, Access, will go for $44.99, while its top Ultra plan will cost $79.99 per month. Sony says the rise is needed to keep up with business costs. Sony's increase will begin July 24.
The AT&T move has raised eyebrows since only last month the company said merging with Time Warner would likely lead to lower prices for DirecTV customers.
Last week, Sling TV raised the monthly price of its Orange tier by $5 to $25, and introduced ad-supported free content for returning customers using Roku devices.
Customers are fleeing DirecTV Now because they don't like the DirecTV name, the parent company decides. What do they like better? Their phone company, of course.
Consumers will like that it's easier to choose a plan—and that HBO is included—but might balk at paying more money for fewer channels.
Many streaming viewers say they would prefer ad-supported free content to paying for another subscription. Sling TV puts that to the test.
An Android box uncovered in FCC filings points the way to DirecTV's future: More streaming, less satellite. Will that be enough to attract subscribers?
From the start, CBS was the giant hole in AT&T's DirecTV Now offering. That will soon change, although only in select major cities.