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DaCast Introduces Payment Platform for Facebook

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Self-service video platform DaCast introduced a platform today that lets video creators sell live or on-demand video on Facebook. Viewers can use all Facebook-accepted payment forms to buy the video.

The platform includes a video player with a built-in payment system, which works with both pay-per-view and subscription video. The system lets Facebook members stay within the Facebook environment when buying a video.

Content owners are free to choose their own pricing with the DaCast system. They can even offer multiple payment options for the same content, testing a one-time purchase versus a subscription.

The platform also lets content owners offer discounts on videos, including the use of promo codes.

"Our original payment process filled a major gap in the online video market, enabling content owners to more effectively sell streaming content from within the media player," says Stephane Roulland, CEO of DaCast. "We have now taken that technology, adapted and enhanced it to improve the overall experience on Facebook. Consequently, content owners can now more easily sell video content through Facebook without fans navigating away to make a purchase, achieving up to 200 percent greater buy completion rate,"

In April, 2011, DaCast introduced a tool for streaming live video to Facebook.

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