Crunchyroll Acquires Redux for Video Discovery Expertise
Anime broadcaster Crunchyroll announced today that it has acquired curated video site Redux for an undisclosed sum. Rather that looking for technology, this deal seems to be all about the brainpower. Crunchyroll is expanding to new platforms, and its team likes the way that Redux offers a TV-like lean-back experience to online viewers. Crunchyroll also praised how Redux offers curated content to viewers, as well as the site's distribution deals with Samsung, LG, PlayStation, and others.
Crunchyroll will tap the Redux team's experience in serving the right content to viewers at the right time. Redux's former CTO Chris Pennello says the Redux team will have the most impact at Crunchyroll in the areas of video discovery and creating next-generation viewer experiences.
The acquisition comes after the two companies successfully worked together.
“Over the last few months we’ve gotten to know the Redux team and were impressed with their leadership in building pioneering video discovery and lean-back experiences,” says Crunchyroll's CEO and co-founder Kun Gao. “We’re thrilled to welcome Chris and the rest of his team to Crunchyroll and can’t wait to see them help accelerate our combined vision.”
VentureBeat reports that Redux was considering a larger buyout from a different company, but chose to go with Crunchyroll because the team decided their expertise would have more of an impact at Crunchyroll.
Redux will shutter its service and apps as part of the acquisition.
At the OTT Leadership Summit at Streaming Media West, Michael Dale of Ellation—which runs both Crunchyroll and VRV—will join panelists from Fox, Tribune Media, and Vubiquity to discuss how to create OTT services consumers want.