Connected TVs the Choice for Longer Content, Finds Ooyala Report
The streaming video revolution has brought us back to where we started: the living room. According to Ooyala's Q3 2015 Global Video Index, the share of time watched for long-form streaming video (content over 10 minutes long) has exploded for connected TVs. Over the last nine months, it's increased from 43 percent to 71 percent. Viewers prefer larger screens for longer content, the report surmises.
While the living room is the place for long-form video, mobile devices still get the largest percentage of playing time for content under ten minutes, at 69 percent. The vast majority of mobile views are on phones, which got 88 percent of all mobile views in the third quarter. The figures are impressive, but mobile video is plateauing. Last quarter, Ooyala found that 44 percent of global video plays were on mobile devices; this quarter, it's 45 percent.
"The rate of growth for mobile online video views is slowing down. Yep, you read that right; mobile growth—which had been on a tear for much of the first half of the decade—decelerated in the third quarter," the report says.
While mobile viewing is slowing, smartphones take up a greater percentage of that area than they did a year ago, leaving tablets with just 12 percent of mobile views this quarter.
For more results, download the full Ooyala Q3 Global Video Index for free (registration required).
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