Comcast Creates theVideoPlatform for Multi-Screen OTT Services
One last note from the 2016 NAB show: Two Comcast divisions—Comcast Wholesale and white label video publishing company thePlatform—announced the debut of theVideoPlatform, a solution for quickly launching multi-screen OTT services.
This has been the year for such offerings (with competing solutions appearing from Adobe, Kaltura/Harmonic, and Brightcove), and theVideoPlatform is completely in-line with both its modular design and range of abilities. It assists with video management, publication, distribution, and monetization, Comcast says, and targets broadcasters, operators, multichannel networks, and publishers that want to quickly launch new consumer offerings.
The previous two NAB shows were dominated by end-to-end video workflows that unified broadcast and digital, and included multi-screen distribution. The difference with this year's offerings is the emphasis on the business side. A full-service OTT platform now has to focus as much on audience development and program recommendations as it does on workflow integration.
theVideoPlatform is built on Comcast's MPX video publishing system. Customers are free to select the full technology stack or just the elements they need. It can create video-on-demand, live linear, and TV Everywhere offerings.
“More than other providers, theVideoPlatform offers a high degree of transparency, reliability, and implementation speed," says Barry Tishgart, vice president of Comcast Wholesale. "Our deep video experience, coupled with our software technology and world-class consulting services organization, save our customers time, money, and resources.”
A revamped version of the company's Comcast Stream service could go for $15 per month, but top execs are skeptical about OTT.
Collecting video files and related metadata for broadcast and multi-screen delivery has become complicated and costly, thePlatform says.
Bringing simplicity to catch-up content, MPX Replay creates files instantly for any platform and manages C3/C7 ad policies.
thePlatform is bringing the video management, while Verizon Digital Media Services is supplying the CDN and the single-format encoding.
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