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CES Report: Samsung Announces Founding of UHD Alliance

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Samsung is joining an impressive roster of device makers and content creators to create the UHD Alliance, it announced today at its International CES 2015 press conference. The alliance includes DirecTV, Dolby, Netflix, Panasonic, Sharp, Technicolor, Disney, 20th Century Fox, Warner Bros., and Samsung, which will work together to set standards that ensure consumers get the best experience possible with ultra-high-definition content, making sure that it's accessible and offers an impressive image.

The industry needs to make it easy for consumers to know what will give them a  true UHD experience, said Mike Dunn, president of home entertainment at 20th Century Fox. At last year's CES, TV makers and content owners expressed hope that UHD would be about more than simply additional pixels. At this year's CES, that goal is taking shape.

Samsung also announced new UHD TVs, which it's branding as "SUHD" TVs, the "S" presumably for "Samung." SUHD sets are 2.5 times brighter than conventional TVs, offer deeper blacks, have 64x the color expression, and 2x the color adjustment thanks to hardware and software innovations, the company says. The first SUHD TV, the JS9500 (shown below), will be 88-inches, and the display is made from proprietary nano-crystal semiconductors.

All Samsung connected TVs will be powered by the Tizen operating system, with is the backbone of the company's 2015 smart TV hub.

“Samsung is advancing UHD to the next-generation viewing experience, bringing never-before-seen-on-TV colors come to life in your home,” said Joe Stinziano, executive vice president of Samsung Electronics America.

Samsung currently has a 60 percent share of the UHD market, said Tim Baxter, president and COO of Samsung Electronics America. Its overall TV market share grew by 5 percent in the last year. Half of its UHD sales are now for curved sets, which Baxter said shows that consumers see the value of the immersive curved TV experience. The UHD market will grow 4x in 2015, he added. 

Samsung's JS9500

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