-->

CES 2017: For Panasonic, Imaging Is a Mickey Mouse Business

Article Featured Image

Some CES presentations dazzle with star power, but it will be hard to top today's Panasonic press conference. None other than that ageless rodent Mickey Mouse took the stage to highlight the partnership between Panasonic and Disney's North American theme parks. Panasonic Imaging Systems is the Official Projection Technology of Walt Disney World and Disneyland. Its high-brightness projectors will help Disney delight guests for many years to come. This isn't Panasonic's first entry to Disney parks, however, as its projectors are already used in the Finding Nemo ride in Disneyland and the Haunted Mansion in the Magic Kingdom, among several others. Panasonic technology will also make the upcoming Disney's Animal Kingdom Avatar attraction an immersive experience.

On stage, Mickey was silent but seemed pleased.

Panasonic also unveiled the Lumix GH5, its latest flagship camera. The mirrorless GH5 can record 4K 60p/50p video and snap 6K photos. Thanks to its Digital Live MOS sensor, it captures 25 percent more pixels than the GH4. Blurriness is reduced thanks to improved 5-axis Dual Image Stabilization. Video creators can switch between MOV, MP4, AVDHD Progressive, and AVCHD at multiple frame rates. There's no recording time limit for 4K and FHD (Full HD) video.

Noting that the GH5 includes features found in $10,000 professional models, Michael Moskowitz, president of Panasonic Consumer Electronics Company, said Panasonic delivers "accessible products to enhance customers' lives."

The Lumix GH5 (body only) will go on sale in late March for $1,999.99.

Mickey and friends

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Panasonic Offers Cameras for Broadcast and Streaming Workflows

At Streaming Media East, the camera leader showed models that can adapt to network conditions when streaming over cellular, or encode 4K video and send it to Wowza.

CES '16: Panasonic Brings Its OLED TV To The U.S.

First introduced at IFA in Berlin last fall, the UHD Alliance-certified curved CZ950 made its U.S. debut, giving LG some competition in the OLED market

CES 2014 Roundup: Sony, Panasonic, Sharp, and an Answer to the 4K Bandwidth Question

At Monday's Sony press conference, Netflix CEO Reed Hastings finally addressed the issue of 4K bandwidth, saying 15Mbps would be required for 4K encoded in HEVC

Companies and Suppliers Mentioned