Save your seat for Streaming Media NYC this May. Register Now!

CES '16: Panasonic Brings Its OLED TV To The U.S.

Article Featured Image

Among the microwaves, audio systems, and smart home products at Panasonic's CES press conference today was the U.S. debut of the company's first OLED TV, the TX-65CZ950, which it first showed at the IFA show in Berlin last fall.

That means LG is no longer the only manufacturer of OLED TVs, though with its own announcements at CES, it's still out front with more models and cheaper price points. While Panasonic didn't announce a U.S. price for the CZ950, it will sell for 10,000 euros. It will boast certification from the Ultra HD Alliance (UHDA), of which Panasonic is a founding member.

The TV is HDR-compatible, and is the "most color-accurate" set that the company has ever produced, according to Julie Bauer, president of Panasonic Consumer Electronics and CMO of Panasonic North America. Panasonic worked with Technicolor colorist Mike Sowa, who's worked on Hollywood films such as Insurgent, to ensure correct color.

Panasonic also announced the DX900, a 65-inch set that the company claims is the first 65-inch LCD features the UHD Premium logo, even though LG announced similar UHDA-certified sets an hour earlier.

Both the CZ950 and the DX900 are smart TVs that will run on the Firefox OS, though--as with LG's press conference--there was no mention of smart TV features at CES, perhaps reflecting TV manufacturers acknowledging that most viewers access OTT content via connected devices rather than through the TV itself..

While the DX900 will be available in Europe in autumn 2016, Panasonic has no U.S. availability date for either model.

On the professional video camera side, Panasonic introduced two new 4K units, the WXF991 and VX981, both of which will be available in teh U.S. in March. Both feature a "Dolly Zoom" function, which keeps the subject size constant as the background zooms in.

The Panasonic CZ950 at CES in Las Vegas

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

CES 2017: For Panasonic, Imaging Is a Mickey Mouse Business

Panasonic signs with the Magic Kingdom, while its flagship Lumix GH5 offers professional features, such as 4K 60p/50p video recording, for under $2K.

Panasonic Offers Cameras for Broadcast and Streaming Workflows

At Streaming Media East, the camera leader showed models that can adapt to network conditions when streaming over cellular, or encode 4K video and send it to Wowza.

CES '16: Samsung Updates Smart Hub, Intros New UHD TVs

The new version of Smart Hub on all 2016 Samsung connected TVs gathers all content—live TV, OTT services, games, and connected devices—in one place.

CES '16: LG Intros UHD Alliance-Certified Ultra-Slim OLED TVs

Part of the LG Signature line, the OLED sets have screens as thick as four stacked credit cards, and promise an elegant viewing experience.