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Brightcove Debuts Perform Platform for Creating Video Players

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Video cloud services company Brightcove has launched Perform, a platform for creating and managing fast and customizable video players. The platform combines Brightcove's HTML5-first player with management APIs and performance optimization tools. It supports HLS across devices, integrated analytics, content protection, and ad insertion (both server-side and client-side). David Mendels, Brightcove's CEO, calls it an enterprise-grade player in a standalone service, and says his company is the first to offer such a platform.

The video player at the heart of Perform launches up to 70 percent faster than others on the market, including YouTube's player, Brightcove says. Supporting HLS across all popular desktop and mobile platforms, Perform simplifies workflows and user experience. The platform's plugin architecture offers discrete and extensible control of video playback features. Developers can build on the platform with JavaScript, JSON, and CSS. The player stays lightweight by only loading the resources needed for configured features.

Build to be developer-friendly, Perform integrates with custom workflows and connects to Brightcove's Zencoder transcoding and Once ad platform.

"The plugin architecture, speed, scale, and playback technology integrated in Perform is remarkable and will help video publishers increase their speed to market and engage their audiences on a global scale," Mendels says.

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