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Brightcove Announces OTT Flow, Platform for OTT Service Creation

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On the eve of NAB, video cloud services company Brightcove is announcing a platform called OTT Flow which is designed to help publishers launch over-the-top (OTT) video services quickly. OTT Flow simplifies premium video distribution, Brightcove says, removing the need to work with multiple vendors.

Brightcove partnered with Accedo, a Swedish company known for its app solutions, on the user experience.

Using OTT Flow, publishers can deliver a consistent experience to viewers on any platform, whether they're watching on a desktop, iOS or Android device, Apple TV, or Google Cast device (Roku is the big omission here; Brightcove says it hopes to support Roku later this year). The platform supports both advertising and subscription business models, as well as captions and subtitles. The content packaging and scheduling features give publishers fine-grained control over premium content distribution. OTT Flow works with Cleeng for SVOD options and Brightcove Once for ad insertion.

"So far, the media industry hasn't been able to overcome the obstacles to bringing OTT services to market quickly. Brightcove OTT Flow, powered by Accedo, directly tackles this challenge," says Anil Jain, Brightcove's senior vice president and general manager of media. "This turnkey offering, with its attractive economic model, greatly simplifies the work that media companies and content owners must invest in to quickly deliver consumers the content they’re looking for."

With OTT Flow, Brightcove says publishers can launch new services in weeks rather than months. Media companies can use it to experiment with OTT offerings and create direct relationships with customers, Jain notes.

This news comes just weeks after Adobe announced a similar offering. At its 2016 Adobe Summit conference, Adobe announced a full-service OTT offering built within its Primetime platform. 

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