BrightRoll Takes $30M in Funding Round

Article Featured Image

Video advertising network BrightRoll has secured $30 million in funding in a round led by a new investor: Trident Capital. Trident's senior managing director Evangelos Simoudis will join the BrightRoll board as part of the agreement. The round also saw participation by True Ventures, Scale Venture Partners, and Adams Street Partners, all existing investors, as well as Comerica Bank.

This marks BrightRoll's largest round of financing so far. A public relations representative said the funds "will be used to facilitate the ongoing expansion of the company's services and reach." 

BrightRoll seems to be doing a good job of that already, even before this round: it now manages 2.25 billion video ads each month. The most recent comScore index shows BrightRoll as the fourth largest online video ad-server in the U.S., behind Hulu, Tremor Video, and Adap.tv.

"We are delighted to partner with Trident Capital as we enter into our next stage of growth," says BrightRoll's CEO Tod Sacerdoti. "Bolstered by this additional funding, we're confident our combination of unmatched access to industry data, proprietary technology, and research leadership will enable us to consistently provide the best solutions for clients."

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

BrightRoll 2013 Report Charts Rise of Online Video Advertising

A full 75 percent of ad execs see online video as equally effective or more effective than TV advertising.

BrightRoll and Equinix Partner on Real-Time Bidding Service

By reducing latency, bidders will have more time to review, analyze, and bid on video ad inventory.

BrightRoll Intros Real-Time Bidding for Mobile Video Ads

Ad buyers can now make real-time decisions for ads on smartphones and tablets, using the BrightRoll Exchange.

BrightRoll Offers Advertiser Dashboard with Detailed Analytics

AudienceConnect provides metrics and insights that help online video advertisers optimize their campaigns.

BrightRoll Releases 2nd Annual Publisher Report

Results show why publishers work with video ad networks and what barriers they see to growth.

BrightRoll Launches TAG, Guarantees Targeted Views

Move is meant to appeal to TV advertisers, helping them reach specific demos.

BrightRoll Debuts Real-time Bidding on BrightRoll Exchange

Advertisers are able to purchase impressions on a per-viewer basis.