BrightRoll Partners with DoubleClick, comScore, and Nielsen
Video advertising company BrightRoll is announcing multiple partnerships today at its BrightRoll Video Summit taking place in New York City. First, BrightRoll is expanding its relationship with DoubleClick (which is owned by Google) to add programmatic buying for DoubleClick video inventory to the BrightRoll console. Ad buyers can get campaign management, ad targeting, frequency capping, and unified reporting in one location, BrightRoll says.
“The demand for programmatic video has never been greater," says Chip Hall, director of media platform sales for Google. "This relationship is an important step in helping grow the overall programmatic video ecosystem.”
Last year, the two companies announced that DoubleClick's Bid Manger was being integrated into the BrightRoll platform.
BrightRoll also announced that it's working with measurement specialists comScore and Nielsen to bring improved measurement tools to online video advertising. comScore Validated Campaign Essentials and Nielsen Online Campaign Ratings will be integrated into the BrightRoll platform.
With these integrations, ad buyers will be able to plan campaigns more effectively, filter the sites and audience segments they want to reach, optimize delivery for stronger campaign performance, and view audience composition reports after the campaign is over. The comScore and Nielsen measurements will come at no additional cost.
“By integrating audience measurement data from both comScore and Nielsen into our real-time audience platform, we are changing the game for advertisers,” says Tod Sacerdoti, BrightRoll's CEO and founder. “For the first time, advertisers will be able to plan, target, and optimize campaigns to maximize in-target delivery and validate performance with independent reports."
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