-->

Register now for our FREE webinar series, Streaming Media West Connect, happening September 29 - October 2!

BrightRoll Partners with DoubleClick, comScore, and Nielsen

Article Featured Image

Video advertising company BrightRoll is announcing multiple partnerships today at its BrightRoll Video Summit taking place in New York City. First, BrightRoll is expanding its relationship with DoubleClick (which is owned by Google) to add programmatic buying for DoubleClick video inventory to the BrightRoll console. Ad buyers can get campaign management, ad targeting, frequency capping, and unified reporting in one location, BrightRoll says.

“The demand for programmatic video has never been greater," says Chip Hall, director of media platform sales for Google. "This relationship is an important step in helping grow the overall programmatic video ecosystem.”

Last year, the two companies announced that DoubleClick's Bid Manger was being integrated into the BrightRoll platform.

BrightRoll also announced that it's working with measurement specialists comScore and Nielsen to bring improved measurement tools to online video advertising. comScore Validated Campaign Essentials and Nielsen Online Campaign Ratings will be integrated into the BrightRoll platform.

With these integrations, ad buyers will be able to plan campaigns more effectively, filter the sites and audience segments they want to reach, optimize delivery for stronger campaign performance, and view audience composition reports after the campaign is over. The comScore and Nielsen measurements will come at no additional cost.

“By integrating audience measurement data from both comScore and Nielsen into our real-time audience platform, we are changing the game for advertisers,” says Tod Sacerdoti, BrightRoll's CEO and founder. “For the first time, advertisers will be able to plan, target, and optimize campaigns to maximize in-target delivery and validate performance with independent reports."

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Nielsen to Roll Out Total Audience Measurement Tool in December

At long last, broadcasters, content creators, and advertisers will be able to compare a program's views across all platforms.

Multi-Screen Analysis Shows Who's Winning at Streaming Media

Verto takes an holistic approach to charting streaming services by examining video and audio use on a variety of devices.

BrightRoll Survey: Online Video Ads as or More Effective Than TV

In its annual ad agency survey, BrightRoll finds that online video ads are going mainstream, with agencies increasingly relying on them.

Yahoo to Acquire BrightRoll for $640M in Cash

Like AOL before it, Yahoo has decided that owning a piece of the programmatic online video ad market is a smart business decision.

Online Video Has Created a New Golden Age of Television: Nielsen

Prime time viewing is down, but overall TV viewing is way up. Nielsen looks at the innovations that are changing the way we consume video.

BrightRoll Expands Partnership With Equinix to Amsterdam Facility

By building a data center in Amsterdam, BrightRoll brings ultra-low latency real-time bidding to European buyers.

BrightRoll Adds Nielsen Ratings to Video Advertising Console

Advertisers will be able to compare online and television video ad effectiveness in real-time with Nielsen OCR data.

BrightRoll Releases Console for Programmatic Video Ad Buying

The latest ad company to offer programmatic buying tools, BrightRoll creates an all-in-one browser-based dashboard.