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BigStar to Expand Broadband Content

Online movie retailer BigStar Entertainment (http://www.bigstar.com) announced it was accelerating its broadband strategy by signing partnerships with broadband content providers at its BigStar Broadband Theater area.

Content will come from deals with sites Wirebreak.com, IFILM.com, reelshort.com, MovieFlix.com and InsideReel.com.

BigStar's CEO, David Friedensohn said, "These important content partners will provide BigStar's audience with the best and largest streaming movie site on the Web. We are proud to bring this filmed entertainment to our 1.7 million - and growing - subscriber base."

Bigstar has been quickly trying to draw content to its retail site, as part of its long-term strategy to electronically deliver entertainment through digital downloads. In December 1999, bigstar.com announced that it had formed an alliance with ValueVision, soon to be renamed SnapTV, to develop The BigStar Show, which will air on ValueVision and be streamed simultaneously through cable television, satellite television and the bigstar.com Web site.

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