Avid Editing Tools to Ship with Sorenson Squeeze 8
Avid's 64-bit editing tools Media Composer 6, NewsCutter 10, and Symphony 6 will come bundled with the latest version of Sorenson Squeeze, version 8. Squeeze 8 launched on November 1, and includes greater adaptive bitrate support, x264 support, and enhanced GPU acceleration. Avid's relationship with Sorenson isn't a new one, as it's been bundling Squeeze with its professional editing titles for eight years.
The two companies announced an expanded distribution relationship, however, that will bring the bundled titles to more channels. Classroom buyers will find education packages, for example. Further, Avid and Sorenson will partner on new initiatives, such as the Avid Marketplace.
New versions of Media Composter, Symphony, and NewsCutter were announced on November 8, but are not yet available. The Avid and Sorenson applications work together, letting editors send video files directly for encoding. Buyers will get the base version of Squeeze 8. Upgrading to the full version will cost $149.
"Our featuring of Sorenson Squeeze 8 in our new releases reflects Avid's ongoing commitment to provide our customers with best-in-class tools that enable them to effectively execute on their creative vision for their video," says David Colantuoni, director of product management, video, at Avid.
Adds Avid DNxHD and Apple ProRes, supporting professional shops that need a mezzanine video format.
Support for x264 is now available in Sorenson Squeeze. How does the encoding quality stack up against MainConcept H.264?
Most video workflows will move to the cloud in the next three years, says encoding company.
New Lite version lets users get the power of Sorenson encoding at a smaller price.
Improved WebM support, Squeeze Server integration, and video sitemap creation all come to the OVP.
Encoding solution gives enterprise the ability to use local servers, but go to the cloud, when needed.