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As Super Bowl Nears, NFL Grows Online Video Distribution Plans

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With less than a week until Super Bowl XLIX kickoff, the National Football League (NFL) is continuing its efforts to put more game video online. YouTube and the NFL announced a partnership yesterday to deliver content through a newly created YouTube channel. Videos will also play on Google search pages.

While the NLF YouTube channel won't carry live game video, it will show packaged clips that include game previews, recaps, highlights, news, analysis, and fantasy football advice.

Football fans can check in now for videos highlighting Arizona flavor (the site of this year's Super Bowl), as well as matchup previews. The channel will also get Super Bowl highlights, once the game is underway.

In related news, Level 3 announced that it will provide Super Bowl broadcast television video services for the NFL and NBC Sports. This is the 26th year that Level 3 has done so. Level 3 will acquire, encode, and transport over 3,000 hours of game and related coverage.

Fans who want to watch the game online will be pleased that NBC has waived authentication requirements this year. Computer and tablet users can see the full game (including the half-time show), with pregame coverage starting at 12PM ET from NBC Sports. Smartphone viewers will need to download the NFL Now app (available for iOS, Android, BlackBerry 10, and Windows Phone) and buy a $5 premium subscription to watch the game live, as Verizon has exclusive smartphone streaming rights for the game.

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