April Video Rankings: Video Ad Views Shoot Up Over 1B
If it seems like there are a lot more video ads online these days, that's right. According to the latest video rankings from online measurement company comScore, U.S. video ads increased to 9.5 billion in April, compared to 8.3 billion in March. The online video audience held steady at 181 million in the U.S. watching nearly 37 billion videos, with viewers averaging 21.8 hours of online video each,
Google, which owns YouTube, again led the pack in views. Google sites streamed to 157.7 million unique viewers in March, averaging 434.8 minutes of video each. Yahoo sites followed with 53.6 million viewers watching 73.7 minutes each.
Coming in after Google and Yahoo were Vevo (49.4 million), Facebook (44.3 million), and Microsoft sites (42.8 million). Rounding out the top ten were Viacom Digital, AOL, Amazon sites, Hulu, and News Distribution Network. Turner Digital and Comcast NBCUniversal fell out of the top ten this month, while Amazon and News Distribution Network rose up.
Despite the fact that video views are only holding steady, video ads are becoming much more prevalent. A jump of over 1 billion video ads shows that premium content owners are serious about increasing ad loads, especially mid-rolls, and that pre-rolls are being used more often. Hulu topped the chart, streaming 1.6 billion video ads to 10.7 percent of the population, averaging 48.6 ads per viewer. That's down slightly from March. Following Hulu were Google sites (1.3 billion), BrightRoll (942.9 million), Adap.tv (880.5 million), TubeMogul (830.6 million), SpotXchange (666.9 million), Tremor (661.7 million), Specific Media (650.6 million), ESPN (514.3 million), and Auditude (511.3 million). CBS Interactive fell out of the top ten, while SpotXchange rose. TubeMogul had an especially strong month.
Vevo was again the most-viewed YouTube partner channel, followed by Warner Music, Machinima, Maker Studios, and FullScreen.
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