Save your FREE seat for Streaming Media Connect this August. Register Now!

Apple and Samsung Partner for iTunes Support on 2018 and 2019 TVs

Article Featured Image

Apple seems to have realized it can't conquer the streaming video world by itself. In a rare move, Apple is partnering with Samsung, with Samsung 2018 and 2019 TVs adding support for iTunes movies and TV shows. Samsung owners will be able to download an iTunes Movies and TV show app (available in over 100 countries starting this spring) to play their existing iTunes content or buy or rent new titles. Owners will even be able to use the Samsung Bixby voice assistant to play their iTunes titles.

Samsung TVs will also support Apple AirPlay 2, the company's wireless streaming protocol, in 190 countries. This will let consumers stream videos, photos, music, and podcasts directly from Apple devices.

The moves seem designed to provide a larger possible audience for Apple's upcoming OTT service. Apple hasn't yet announced if that service will have a monthly charge or be free on supported devices, but it has been spending on star-filled original titles. The service will likely debut sometime this year.

The Verge reports that Samsung's connected TV ad-tracking will not work with iTunes content, which reflects Apple's concerns with user privacy.

“We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung smart TVs, so iPhone, iPad, and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home,” said Eddy Cue, senior vice president of internet software and services at Apple.

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Video Enhancements Take Center Stage at Apple WWDC Keynote

Apple announced a variety of releases today at its Worldwide Developers Conference, with video enhancements showing up multiple times.

Apple TV to Launch in Mid-April, Says Unconfirmed Report

Is the long-awaited Apple TV OTT service nearing launch? Apple told its entertainment partners to be ready, says one report.

Apple OTT Service Coming to Over 100 Countries in 2019: Report

While a late entrant to the OTT space, Apple has big plans, taking its free service to over 100 countries shortly after launch.

Apple's Latest Video Strategy: Give it Away to Device Owners

An unconfirmed report says Apple's latest video play is to give premium content away through an app, then sell third-party subscriptions.

Apple TV Gets Zero Sign-On; FaceTime Gets Group Chat

What's better than single sign-on? Never signing on, at all. Also, people will be able to get up to 32 participants on a FaceTime chat starting this fall.