Amazon Web Services Buying Elemental for a Reported $500M

Article Featured Image

News broke this afternoon that one of the online video industry's biggest players—Amazon Web Services—will acquire another of the industry's biggest players—Elemental Technologies. While no amount was given by the two companies, The Information cited an anonymous source that Amazon is paying $500 million in cash.

In its announcement, Amazon says the acquisition combines the AWS Cloud platform with Elemental's software-defined video solutions, offering media and entertainment companies a range of possibilities for economically scaling their video infrastructures. It notes that Elemental has over 700 media customers and powers the BBC iPlayer, HBO Go, CNNGo, ESPN Score Center, and others.

“Together, we’ll collaborate on deeper technology integrations and new infrastructure offerings so that media and entertainment companies can evolve their hybrid and cloud models as they continue to innovate their services for viewers,” says Andy Jassy, senior vice president of Amazon Web Services.

Portland, Oregon-based Elemental will continue to run under its own brand. It will create deeper integrations with AWS as part of the acquisition.

"The combined entity will afford customers more choice and infrastructure scalability than ever," wrote Elemental's CEO and co-founder Sam Blackman in a letter to industry colleagues. "Make no mistake: The key focus for the combined AWS and Elemental entity will be delighting customers with best-in-class video quality, technology innovation, and service reliability regardless of where they choose to host their video infrastructure."

The acquisition is expected to close in the fourth quarter of 2015.

If you see friends from Elemental at IBC, tell them they're buying the drinks.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Consolidation Is the Talk of IBC: Will Imagine, Harmonic Be Next?

Kaltura pledges to remain independent, calling it the company's mission, but speculates about which of its colleagues' companies could be the next to be bought.

Elemental Introduces Statmux for Efficient Multi-Codec Delivery

At NAB, Elemental will show a bandwidth-saving solution that lets operators simplify creating multi-codec multi-delivery video.

Elemental Pushes Concept of Software-Defined Video

Elemental co-founder Sam Blackman talks networking and video workflows using off-the-shelf hardware rather than specialized processors

Elemental Intros Delta, Aims to Simplify Multiscreen Delivery

It's a mobile video world, and Elemental promises to ease video complexity, add time-shifting services, and reduce costs with Delta.

Elemental to Test 4K HEVC MPEG-DASH in NAB Demo with Akamai

The software video processing developer powers half a dozen 4K demos at NAB, is partnering with Ericsson EVE, and claims to be the fastest growing vendor around

How to Use AWS to Create an End-to-End HLS Streaming Stack

Guiding attendees from the backend setup to the viewer experience, two experts offered HLS specifics at Streaming Media West.

Companies and Suppliers Mentioned