Save your seat for Streaming Media NYC this May. Register Now!

Amazon Fires at Apple, Google: Bans Apple TV and Chromecast Sales

Article Featured Image

Online retailer Amazon has taken aim at Apple and Google in an attempt to boost its Amazon Prime streaming video service, but all its done so far it give itself a black eye.

News broke yesterday that Amazon had notified its marketplace sellers that it will stop selling the Apple TV and Google Chromecast, with no new listings allowed and all current inventory removed by October 29.

Amazon's reason is that those two devices don't support Amazon Prime. Devices that do, including Roku boxes and Xbox and PlayStation gaming consoles—will still be sold.

The move comes at a critical time, since both devices have received major updates in the past month and the holiday shopping season is about to begin.

Amazon's power play is playing badly in the press. Wired, for example, called the move "gross." Bloomberg News quoted Wedbush Securities analyst Michael Pachter saying, the move "sends the wrong signal to consumers." The New York Times quoted eMarketer analyst Paul Verna saying, "It really just hurts the consumers and creates confusion."

However, the move is likely less about banning competitive products than forcing a spot on those products. If Apple TV and Chromecast supported Amazon Prime, they'd be allowed. The question now is will Apple and Google developers add Prime support, and, if so, how quickly can they get in in place?

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Google Adds 4K and HDR to Chromecast Ultra, Competes With Roku

The Ultra keeps the Chromecast's compact size, adds 4K, and doubles the price. It's the cheapest 4K option, but will that be enough for shoppers?

Chromecast Owned 35% of the 2015 Set-Top Box Market, Says Report

Viewers enjoy the Google Chromecast's mobile approach to managing content, and its low price makes it an impulse purchase.

Amazon Launches Partners Program, Becomes OTT Subscription Hub

With its Partners Program, Amazon promises to manage backend payments and distribution for partners, while giving customers one-stop shopping.

Chromecast Commanded Largest Global Market Share in Q3: Report

The low-priced Chromecast continues it winning streak by capturing 35 percent of the global audience. But will connected TV sales destroy the set-top market?

Apple Loses Innovation Edge in Video; Now Amazon Takes the Lead

What happened to Apple as an innovator? For truly innovative streaming video hardware and software, look at what Amazon is doing.

Google Chromecast Has Stronger Wi-Fi, New Shape, Same Low Price

The new Chromecast Audio device creates the same experience for music, turning any speaker into a wireless receiver.

Apple Leads in Living Room Streaming, But Google Is Catching Up

The set-top box marketing is booming, right? Then why did Sony recently exit the market? And why do TiVo's numbers continue to dwindle?

Commentary: Apple Has Lost Its Way with New Apple TV

The new device, announced at this week's Apple keynote, has a number of ill-conceived design limitations, a few outright flaws, and a gaping privacy issue.