Adtech Becomes Ad-Serving Partner of Playwire
Adtech, which is the ad-serving platform for AOL Advertising, has been chosen as the exclusive ad-serving platform for Playwire.
Playwire is a new offering, an online video advertising platform for small- and medium-sized businesses. It was launched this month by Intergi Entertainment. It's meant to be easier to use, letting small operators generate revenue from their videos without a lot of hassle.
"Adtech supports Playwire's mission to make online video advertising accessible to more businesses and is pleased to play a unique role as its exclusive ad serving partner," says Dirk Freytag, president of Adtech and head of AOL Advertising Technologies. "We look forward to our continued collaboration as we further enhance the quality of our shared customer experience."
Playwire has chosen Adtech to reduce the technical complexity of making money from online video.
"Intergi is in the business of bringing online content publishers and relevant advertisers together, so we've witnessed for years the challenges our clients have to overcome to monetize online video content," says Jayson Dubin, CEO of Intergi Entertainment. "This partnership with Adtech is a critical element of our strategy to simplify online video advertising so more businesses can benefit."
Before they can commit to spending their ad budgets on online video, brand advertisers have a few concerns about the medium.