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Adobe's Project Primetime Will Stream Olympics to U.K. Viewers

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Adobe announced today that its new Project Primetime platform is going to the Olympics. The Primetime platform brings ad-supported TV content to the whole range of connected devices, including desktops, tablets, smartphones, and smart TVs. It offers broadcasters a single end-to-end workflow for creating and distributing content.

The BBC will uses two Primetime components for its online video distribution: Primetime Simulcast and Primetime Highlights. Primetime Simulcast uses Adobe Media Server technology, taking live broadcast feeds and streaming them to connected devices. Primetime Highlights lets a broadcast team create highlight clips instantly, using a single workflow for multiple screens.

Adobe began planning the project with the BBC in early 2012, before Project Primetime had its name. Failover and redundancy were key challenges, since Adobe needed to ensure that the platform was broadcast-ready, and that consumers didn't have their Olympic experiences interrupted. HTTP Dynamic Streaming (HDS) and HTTP Live Streaming (HLS) support also presented challenges.

Using Project Primetime, the BBC will provide 24 live HD streams with 2500 hours of coverage. Users will have control over which events they watch and in what order, and will be able to use pause and rewind features.

The full Project Primetime will be available in the second half of 2012.

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