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Adobe Introduces Flash Media Playback

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Adobe has done a favor for those just getting into online video with today's release of Flash Media Playback. It's a compiled SWF file that's hosted on Adobe.com. It's free to use, and it makes adding video to websites quick and simple. All users need to do is add a few lines of code to their sites.

The idea, Adobe writes, "is to allow website developers to focus on the overall user experience of video on their sites with minimum time spent on the technical details of the media player."

Using an online configuration tool, site owners can create a custom player with the controls that they want. Options in the Advanced tab give them greater control over the look of the player, so they can determine color and branding.

Flash Media Playback is built on top of Adobe's Open Source Media Framework, although it's not itself open source.

Flash Media Playback will work with a growing list of plug-in partners. At launch, Adobe lists Akamai as the only content delivery partner, while Conviva and Omniture are listed as Analytics partners. Adobe writes that ecosystem partners "have expressed enthusiasm" about creating plug-ins, so more should follow, hopefully advertising plug-ins. Users can learn how to work with plug-ins in the downloadble user guide.

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