AdoTube Opens Offices in U.K., Canada, India, Singapore, U.A.E.
Business must be good at video advertising agency AdoTube, which is opening five new offices in London, Toronto, Mumbia, Singapore, and Dubai. These offices join AdoTube's New York City headquarters and offices in Romania, Russia, and Australia. That means AdoTube will have a presence on five continents.
"Access to broadband technology has spurred global consumption of online video across multiple devices," says Steven Jones, chief strategy and operations officer for AdoTube. "AdoTube is well positioned to help brands benefit from that shift by delivering highly engaging and relevant campaigns in online video content. Our expansion into EMEA and APAC brings those capabilities to a much wider audience."
All this expansion is due to the fact that AdoTube was acquired by media company Exponential Interactive in September, 2011, and Exponential already enjoys a significant global reach. It counts 33 offices in 23 countries.
To enhance its global reach, AdoTube is unveiling a new website and logo today. The new site isn't live as of this writing, but should be soon.
AdoTube began in 2007, and specializes in interactive in-stream video formats that allow viewers to engage with the ad and offer feedback. One of its successes is the Polite Pre-roll, which allows viewers to skip the ad and only bills advertisers for completed views.
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