AdoTube Offers Video Advertising Platform
Use any advertising asset on any video player within any network. That's the goal of the in-stream video advertising platform just launched by AdoTube.
AdoTube is an online advertising company based in New York City. Its new platform brings together a suite of tools to help advertisers launch successful campaigns. Available in both self-serve and white label models, the platform provides easy access to media sources, creative support, analytics, and campaign management.
With the platform, advertisers get all the resources they need in one place, including creative help (use a creative wizard or hire AdoTube's creative services), placement (target campaigns at key demographics or geographical markets), and performance measureas (receive detailed analytics of campaigns). Advertisers will also be able to purchase ad placements and get customer support through the platform.
"By offering a single, self-serve platform that eliminates some of the largest barriers for advertisers, we are providing a catalyst for major ad market growth. Instead of integrating services from five different partners, AdoTube gives you one expertly-managed point of entry-this eliminates complexity," says Constantine Goltsev, AdoTube's CEO. "By allowing advertisers to access the whole video ecosystem with any asset using any size ad buy, we are facilitating ad buys, both large and small."
With Creative Studio Wizard, improvements can be made at any time during a campaign.
New ad format lets viewers skip ahead, but reminds them to come back later.
Advertisers will get more effective returns, thanks to partnerships in the suite.