AOL Streams to TVs and Set-top Boxes with New App
AOL continues its streaming video efforts with the release of AOL HD, a downloadable app that will stream high-definition video to connected TVs and set-top boxes. At launch, the app will be available for Yahoo Connected TV, Roku, and Boxee.
The app will include three channels: entertainment, technology, and home. Channel content will come from properties including Moviefone, Engadget, and HuffPost Entertainment. Viewers will be able to watch cooking videos from celebrity chefs such as Curtis Stone and Gail Simmons. They'll also be able to hear new music thanks to content from AOL Music's full CD Listening Party, which offers free previews of entire albums ahead of their release dates.
Already looking at expansion, AOL says it will roll out new channels and even casual games later this year. It also plans on expanding to other devices and platforms.
AOL is courting advertisers for the app by saying that it will reach a base of over 10 million users in their living rooms.
"There has been explosive growth in the number of users who watch and interact with internet content on their televisions," says Rob DelaCruz, general manager for AOL HD. "We're uniquely positioned to serve this audience, delivering premium original content in a rich high definition experience and engaging users across all of their screens."
In this video interview, Ran Harnevo explains AOL's investment in original programming and tells what viewers the company is targeting.
Online video is too expensive to do alone; sites need to embrace aggregation and syndication.
Combination of cloud-based player and premium content library gets videos and ads on sites immediately.
In his Streaming Media East second-day keynote, Ran Harnevo of AOL urged the audience to get their videos shown on the widest variety of sites and devices. View the entire keynote here.