AOL On Gains Miramax Movies for Ad-Supported Streaming
A leader in short-form premium online video, AOL is rapidly breaking into long-form, as well. Today, AOL announced that it has forged an agreement with Miramax to bring movies from that studio to the AOL On network. The movies will be available for free and will be ad-supported.
The announcement was light on details, such as what titles AOL is getting or how many. All AOL is saying is that the list includes cult classics, comedies, award-winning dramas, family content, and foreign films. The movies will be available to viewers on any connected device.
comScore's video rankings for March, released this week, show that AOL is the third strongest property for content videos and the second strongest for ad videos.
This isn't AOL's first effort in long-form online video. Earlier this month, the company announced it would adapt the Israeli reality show "Connected" as its first long-from series.
Two days ago, the Wall Street Journal broke the news that AOL will offer advertisers Nielsen TV-style ratings on its video content starting this fall. The paper also said that AOL will announce a new program produced by Ellen DeGeneres and starring Kevin Nealon, and another created by Ron Howard and Brian Grazer at its NewFront next week in New York City.
In an online first, AOL is working with Nielsen to offer online video ratings that are comparable to those used by television shows.
At its NewFront presentation next week, AOL will offer true TV-style ratings, and new shows from Ellen DeGeneres and Ron Howard.
AnyClip.com joins the content video top ten list for the first time, while AOL loses its number one ad spot to LiveRail.