▼ Scroll to Site ▼

70% of Traffic Video/Audio; Netflix Twice as Popular as YouTube

Article Featured Image

Broadband network solutions provider Sandvine released a report on network traffic today, and the findings show the rapid increase of video and audio streaming. Audio and video now makes up over 70 percent of all downstream traffic in North America during primetime hours for fixed access networks. Contrast that with 5 years ago, when it made up less than 35 percent of such traffic.

Where is all that video coming from? Much of it is from Netflix, the subscription video-on-demand (SVOD) leader. Sandvine says that Netflix accounted for 37.1 percent of that traffic, followed by YouTube (17.9 percent), and Amazon Video (3.1 percent). Those three are the leaders in video traffic on North American fixed access networks, and all saw their percentages increase from earlier this year.

One source of traffic on the decline is BitTorrent. Last year it made up over seven percent of total traffic in North America. This year, it makes up five percent. Perhaps the rise of SVODs and easier access to premium video has made torrenting a less attractive option.

In 2015, Netflix has a greater share of internet traffic than all streaming video and audio did five years ago, notes Sandvine CEO Dave Caputo.

For more, view the full report, Global Internet Phenomena Report: Africa, Middle East, and North America, for free (registration required).

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

How Netflix Pioneered Per-Title Video Encoding Optimization

One-size-fits-all encoding doesn't produce the best possible results, so Netflix recently moved to per-title optimization. Learn why this improves video quality and saves on bandwidth, but isn't the right model for every company.

CES '16: YouTube's 4 Reasons Why Online Video Will Win the Decade

The leading online video network is investing in new technologies, and knows that the future belongs to mobile viewing and virtual reality.

Netflix Re-Encoding Entire Catalog to Reduce File Sizes By 20%

By recognizing that some titles are more visually demanding than others, Netflix has revolutionized the way it encodes video and will dramatically cut down bandwidth requirements.

Sandvine Report Sees Rise in OTT, Mobile Markets, Web Devices

When it comes to prime time entertainment, we're streaming more on the TV than PC.