thePlatform and Alcatel-Lucent Partner on Multi-screen Services
Online video publishing company thePlatform has announced a partnership with global telecommunications corporation Alcatel-Lucent to offer multi-screen delivery services to pay TV providers.
The services will let pay TV subscribers view live video, video-on-demand, and TV everywhere content on their televisions, computers, tablets, smartphones, and more.
The offering is made up of three components called Cloud, CDN, and Clients. The cloud component combines thePlatform's cloud-based MPX video management system, which includes metadata management and rights enforcement, with both company's subscriber management services.
The CDN component is based on Alcatel-Lucents' Velocix delivery platform, and it allows customers to build and run their own CDN, with the promise of lower costs and improved delivery speeds. The clients component is a suite of apps that provide playback to a variety of devices. Customers can add an interactive program guide with search and personalization features.
"Our alliance with Alcatel-Lucent allows us to address the new opportunities and challenges facing TV service providers today. Expanding the use of our capabilities beyond online and mobile video to manage TV itself represents a significant new business opportunity for thePlatform. Alcatel-Lucent's strong customer relationships and experience in the service provider space will help us reach a broader set of customers than was possible previously," says Ian Blaine, CEO of thePlatform.
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