Warner Bros. Will Offer Movies on Facebook
In a digital media first, Warner Bros. will begin offering movies for purchase or rental through the Warner Bros. Entertainment's Facebook site. The move is an experiment by Warner Bros. Digital Distribution, and will let site members buy or rent titles using Facebook credits.
The company is starting small, and is only offering The Dark Knight, the Christopher Nolan-directed Batman film. Cost for the movie is 30 Facebook credits for a rental, or $3. This title isn't available for purchase, and is only available to United States residents.
Warner Bros. plans to expand with additional titles and with purchase options. Warner Bros. Digital Distribution handles electronic distribution for Warner Bros. Home Entertainment Group.
"Facebook has become a daily destination for hundreds of millions of people," says Thomas Gewecke, president of Warner Bros. Digital Distribution. "Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world's largest social network."
Facebook members who rent The Dark Knight will be able to watch it for 48 hours. They'll need to watch the movie through the Facebook site, and can continue watching where they left off when they log back on.
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